{"id":2118,"date":"2026-02-17T16:05:11","date_gmt":"2026-02-17T19:05:11","guid":{"rendered":"https:\/\/masterhouse.com.br\/?post_type=case&#038;p=2118"},"modified":"2026-02-17T16:12:07","modified_gmt":"2026-02-17T19:12:07","slug":"grupo-tv-lar","status":"publish","type":"case","link":"https:\/\/masterhouse.com.br\/en\/case\/grupo-tv-lar\/","title":{"rendered":"TV LAR Group"},"content":{"rendered":"<h1 data-start=\"84\" data-end=\"112\">Masterhouse Case | SONDA<\/h1>\n<h3 data-start=\"113\" data-end=\"198\">Governance, Transformation, and Strategic Execution in a Highly Complex Environment<\/h3>\n<hr data-start=\"200\" data-end=\"203\" \/>\n<h2 data-start=\"205\" data-end=\"216\">Context<\/h2>\n<p data-start=\"218\" data-end=\"558\">SONDA is one of the largest technology companies in Latin America, working on mission-critical projects for public and private organizations. Operating in regulated environments with high institutional demands, the company needed to strengthen its governance structure, standardize its processes, and ensure alignment between strategy and execution.<\/p>\n<hr data-start=\"560\" data-end=\"563\" \/>\n<h2 data-start=\"565\" data-end=\"589\">The Strategic Challenge<\/h2>\n<ul data-start=\"591\" data-end=\"843\">\n<li data-start=\"591\" data-end=\"640\">\n<p data-start=\"593\" data-end=\"640\">Complex projects with multiple stakeholders<\/p>\n<\/li>\n<li data-start=\"641\" data-end=\"710\">\n<p data-start=\"643\" data-end=\"710\">High regulatory complexity and the need for strict compliance<\/p>\n<\/li>\n<li data-start=\"711\" data-end=\"767\">\n<p data-start=\"713\" data-end=\"767\">Simultaneous Demands for Organizational Transformation<\/p>\n<\/li>\n<li data-start=\"768\" data-end=\"843\">\n<p data-start=\"770\" data-end=\"843\">The need for greater predictability, control, and operational maturity<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"845\" data-end=\"960\">The situation called for a structured approach, a systemic perspective, and technical expertise in governance, risk, and project management.<\/p>\n<hr data-start=\"962\" data-end=\"965\" \/>\n<h2 data-start=\"967\" data-end=\"992\">The Implemented Solution<\/h2>\n<p data-start=\"994\" data-end=\"1115\">Masterhouse played a strategic role in leading and strengthening critical initiatives, supporting the organization by:<\/p>\n<p data-start=\"1117\" data-end=\"1484\">\u2714 Designing governance and control models<br data-start=\"1167\" data-end=\"1170\" \/>\u2714 Improvement and standardization of organizational processes<br data-start=\"1224\" data-end=\"1227\" \/>\u2714 Management of large-scale strategic projects<br data-start=\"1276\" data-end=\"1279\" \/>\u2714 Review of strategic guidelines and planning<br data-start=\"1330\" data-end=\"1333\" \/>\u2714 Practical application of international frameworks (ITIL, COBIT, ISO, and industry best practices)<br data-start=\"1427\" data-end=\"1430\" \/>\u2714 Support for risk management and information security<\/p>\n<p data-start=\"1486\" data-end=\"1625\">The initiative brought together executive leadership, technical teams, and institutional stakeholders, ensuring consistency between planning and execution.<\/p>\n<hr data-start=\"1627\" data-end=\"1630\" \/>\n<h2 data-start=\"1632\" data-end=\"1653\">Generated Results<\/h2>\n<p data-start=\"1655\" data-end=\"1926\">\ud83d\udd39 Greater maturity in governance and project management<br data-start=\"1709\" data-end=\"1712\" \/>\ud83d\udd39 Reduction of operational and institutional risks<br data-start=\"1762\" data-end=\"1765\" \/>\ud83d\udd39 Increased predictability of deliveries<br data-start=\"1807\" data-end=\"1810\" \/>\ud83d\udd39 Better strategic alignment across departments<br data-start=\"1855\" data-end=\"1858\" \/>\ud83d\udd39 Strengthening compliance and institutional credibility<\/p>\n<p data-start=\"1928\" data-end=\"2043\">The initiative directly contributed to raising the standards of execution and governance in highly complex projects.<\/p>\n<hr data-start=\"2045\" data-end=\"2048\" \/>\n<h2 data-start=\"2050\" data-end=\"2104\">Why is this case study relevant to your organization?<\/h2>\n<p data-start=\"2106\" data-end=\"2130\">If your company is facing:<\/p>\n<ul data-start=\"2132\" data-end=\"2343\">\n<li data-start=\"2132\" data-end=\"2188\">\n<p data-start=\"2134\" data-end=\"2188\">Strategic projects with a high level of complexity<\/p>\n<\/li>\n<li data-start=\"2189\" data-end=\"2238\">\n<p data-start=\"2191\" data-end=\"2238\">Regulated Environments and Compliance Requirements<\/p>\n<\/li>\n<li data-start=\"2239\" data-end=\"2290\">\n<p data-start=\"2241\" data-end=\"2290\">Lack of alignment between strategy and execution<\/p>\n<\/li>\n<li data-start=\"2291\" data-end=\"2343\">\n<p data-start=\"2293\" data-end=\"2343\">The Need to Establish Governance and Controls<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2345\" data-end=\"2495\">Masterhouse has proven experience in critical environments, with a results-oriented approach that adheres to international best practices.<\/p>\n<hr data-start=\"2497\" data-end=\"2500\" \/>\n<h2 data-start=\"2502\" data-end=\"2518\">Next Step<\/h2>\n<p data-start=\"2520\" data-end=\"2605\"><strong data-start=\"2520\" data-end=\"2605\">Do you want to structure your governance and raise your organization's level of maturity?<\/strong><\/p>\n<p data-start=\"2607\" data-end=\"2700\">\ud83d\udc49 Schedule an executive assessment and quickly identify key strategic gaps.<\/p>","protected":false},"excerpt":{"rendered":"<p>SONDA is one of the largest technology companies in Latin America, working on mission-critical projects for public and private organizations. Operating in regulated environments with high institutional standards, the company needed to strengthen its governance structure\u2026<\/p>","protected":false},"featured_media":2120,"template":"","categoria-case":[],"class_list":["post-2118","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/masterhouse.com.br\/en\/wp-json\/wp\/v2\/case\/2118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterhouse.com.br\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/masterhouse.com.br\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterhouse.com.br\/en\/wp-json\/wp\/v2\/media\/2120"}],"wp:attachment":[{"href":"https:\/\/masterhouse.com.br\/en\/wp-json\/wp\/v2\/media?parent=2118"}],"wp:term":[{"taxonomy":"categoria-case","embeddable":true,"href":"https:\/\/masterhouse.com.br\/en\/wp-json\/wp\/v2\/categoria-case?post=2118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}